Research On The Competitive Strategy Of Y Company Entering Community Education In Kunming City

Y company was founded in 2011, is a state-owned enterprise in Yunnan Province,Kunming city. The main task after the establishment of the Y company is investing in medical industry, based on the realization of their own value, boosting Yunnan province to enhance the level of medical care to promote health care reform process in Yunnan province.In recent years, China’s 60 years of age and the rapid rise in the number of population, China has entered the aging society, becoming the world’s most populous country in the world. According to this characteristic, Y company after a preliminary study that Kunming city community pension care industry has not formed a good business model,community pension care also has not formed the scale and have investment opportunities, Y company decided in Kunming City Community pension care industry.The first step of the Y company’s external environment of survey, including Legal, Political, Economic, Social, Technological and Kunming community pension care industry community aspects. After using External Factor Evaluation Matrix,EEF were analyzed. The conclusion is that Y company to enter the Kunming city community pension care industry, influenced by the external environment.The second step, the objective analysis of Y company’s internal environment information, including Y company’s organizational structure, human resources,financial resources, physical resources, organizational resources, technical resources,intangible resources. Comprehensive analysis, and then use the IEF(internal factor evaluation matrix) to assess the internal environment of Y company. The final conclusion is the comprehensive environmental Y of the internal resources of the company, the Y company to enter the Kunming city community endowment industry,have certain advantages.The third step, using SWOT analysis tools, comprehensive analysis of theinternal and external environment of Y. Combined with the analysis of Kunming city community endowment industry and Y company internal and external environment,we come to the conclusion that Y should be how to play the advantages, seize opportunities, avoid threats defense weaknesses, suggestions. On this basis, to cost leadership, differentiation strategy foundation, Y company into the obtained the Kunming City Community pension care industry, should not be on the market and other enterprises and government organized the community old-age care institutions to implement the price competition, it should be by providing differentiated community pension service, in order to better play a business advantage.Then use the QSPM quantitative strategic plan matrix analysis, from thedifferentiation, the focus of differentiation, the overall cost of thedifferentiation,the above three competitive strategies for comparison. After scoring through the QSPM tool, the Y company should choose to focus ondifferentiationcompetitive strategy. Using this strategy, the company can find opportunities, advantages and avoid disadvantages, reduce the risk of the maximum utilization, so that the company can gain a foothold in the Kunming city community endowment industry Y company to seek greater development, is the most scientific, but also in line with the actual situation of the company’s choice.Finally, on the basis of Y company’s choice of focusing on the competitive strategy of differentiation. Through thinking, combined with the theory of focusing differentiation and Y company’s actual situation, think Y company to enter the Kunming community pension care market, they need to seriously do a good job market research. To carry out market segmentation of the community pension care market in Kunming. For customer groups, research and design of suitable products. At the same time, Y company to improve the talent reserve, ready to enter the market and the future development of the business development needs. Y company should improve their management ability, and strive to become the standardized management in Kunming city community pension market, and benchmarking enterprises. Finally,the Y company should establish the risk awareness, whether it is to enter the Kunming city community pension market, or in the future to carry out the service work, must dorisk prevention work. Only do the above several aspects of the work of Y, the company’s competitive strategy is the basis of the implementation of guarantee for success.