| Located deep in the valleys of Hengduan Mountains at the southern edge of the Yunnan-Tibet Plateau, Nujiang is made up of lofty mountains and roaring rivers.Other than a small area of flat land on the fringe, Lancang and Dulong rivers,mountainous regions constitute the main part of the area. Due to its monsoon climate interacted with complicated geographical landscapes, many types of natural disasters have occurred in Nujiang and caused catastrophic crop losses. Agricultural insurance,an important means for reducing the agricultural risks of farmers, has great significance to stabilizing the incomes of farmers. However, the agricultural insurance of Nujiang District is poorly developed. How to stimulate effective demand is an important problem and many works have been published which analyzed factors affecting agricultural insurance demand. Unfortunately, such works cannot be applied directly to Nujiang District. Nujiang is home to many minority groups, including Dulong, Nu, Lisu, Bai, Naxi, Hui and Han nationalities. Nujiang people are followers of Protestant, Catholic, Tibetan Buddhist religions, or the animist religions. These all make Nujiang very special. Site visits were conducted to Nujiang minority groups and questionnaires were distributed. The collected answers were analyzed by using SPSS19.0 tools. Descriptive statistics and Logistic regression model was developed to analyze various affecting factors for Nujiang agricultural insurance demand.Suggestions were proposed to stimulate Nujiang agricultural insurance demand.The thesis can be divided into six sections: Section 1 gives an overview of the research background, research significance, literature reviews and the research methods used; Section 2 introduces classic demand theories; Section 3 gives Nujiang’s economic data and introduces the development of agricultural insurance.Problems faced in the development of agricultural insurance in Nujiang were also discussed; Section 4 presents the questionnaire as well as the collected answers.Possible affecting factors for agricultural insurance demand were analyzed and selected; Section 5 builds the logistic regression model. Experimental results were presented and analyzed; Section 6 gives the suggestions to stimulate Nujiang agricultural insurance demand. |