Research On Business Process Reengineering And Countermeasure Of China Merchants Bank Counter

Bank counter is open for business, the main window provides services, but also to customers introduced for different types of financial products and financial services important channels and platforms, it is the bank establish a good public brand image, enhance the core competitiveness and continue to maintain the inevitable way of competitive advantage. For banks, how to improve service quality counter service, improve service and reduce the value of counter service cost is an important issue for each type of bank must pay attention and start thinking positive. At present, the business of the banks counter widespread high operating risks, costs and serious waste and low efficiency of the service and value creation is low and other practical problems, more frightening is likely to cause the bank to leave all kinds of talents and core customers loss and other risks. Therefore, how to counter the business process reengineering for, has become an important issue of China’s banking industry must pay full attention.Research background as follows, that every business, organization or unit of product or service sales are achieved via the business process to be completed, the banks, too, the problem associated with the business process reengineering has thus become a key link in the banking sector and theoretical research and practical application of a hot topic.In this paper, the problem is China Merchants Bank counter business processes, the development of China Merchants Bank, as a microcosm of the development of China’s banking industry, which is counter business process reengineering is the object of study. This article is based on business process reengineering theory and practice analysis of the investment bank counter business process situation, problems and causes of the presence of conducted in-depth discussions and detailed analysis, subsequently filed with the scientific, operational and practical counter business process reengineering goals, ideas, programs and security measures, such as the study of China Merchants Bank’s counter BPR study has some theoretical and practical significance, but also for China’s banking counter business processes Restructuring and Reengineering provide some useful information and reference.In this paper, observation, literature study and case analysis and other methods to carry out research, in-depth analysis of the relevant cases such as the theory of bank counter business process reengineering this paper, the case of counter business process reengineering business situation, problems and After the causes of the case in order to conduct counter BPR integrated and comprehensive analysis of the situation, and then try to find a solution to the case bank counter business process reengineering solutions to the problem of feasibility. China Merchants Bank also proposed counter BPR to improve safeguards to protect the security procedures and countermeasures and so on., To ensure that the investment banks and other similar banks in the perfect brand marketing strategy to improve the competitiveness of financial services, continued to maintain a competitive advantage and other aspects of the useful attempt.