Study On The Management System Of Big Battery For Zhongtian Energy Storage Lithium Batteries

With the increasing consumption of non-renewable resources, especially the petroleum resources consumption, and increasing requirements to the environment, people have to think about the sustainable development of the automobile industry; new energy vehicles will be the main stream of vehicle development at early several decades in the new century and consensus of all insiders of the automobile industry. The Government is also carrying out many high-tech development and research projects, in which there is vehicle major project including the pure electric vehicles. In recent two years, lithium battery is widely used for the new energy vehicles; however, because of the intense competition within the industry, enterprises are forced to reform the existing marketing model with the excess capacity and supply and demand changing.The traditional product-centric approach resulted in the limited marketing, asymmetric information, clear borders, simple economic activity, serious monopoly and slow response. Especially under the traditional economic model, the enterprises exists serious defects in terms of customer resources management due to the lack of awareness and limited conditions of the enterprises.There are more and more enterprises to make the customer-centric instead of the past product-centric from the sale marketing to relationship marketing. The key account management is the customer-centric idea and the inevitable trend of the relationship marketing development. With the arrival of internet economy era, customer resources are becoming the valuable asset; the quantity and quality for the influence of the modern enterprise development is increasing. It’s the necessary ways and means to realize the long term development for the enterprises to follow and meet the customers’ requirements, improve the customers’ satisfaction, build the loyal customer bases and establish the long-term strategic partnership relations with customers in order to improve the enterprise profits.Key account management is to centralize the resource superiority of the enterprises; we should pay much attention to the key account management strategically to grasp and understand the customers’ need and development requirements and take the plan and steps to develop, nurture and maintain the key account which has the strategic importance for the enterprise’s survival and development and provide the excellent products and solutions for the key account to build and maintain consistent customer relations to help the enterprises establish and ensure the competitive advantages.Firstly, the paper is on the basis of analyzing the key account management relevant theory to clear the definition and connotation and states the customer relation management relevant theory and key account relation development model.Secondly, the development situation of the Zhongtian Energy Storage Technology Co., Ltd is stated and the existing problems are pointed out, on the basis of which, Zhongtian Energy Storage Technology Co., Ltd proposes the segmentation strategy to the customers and the important work of different stages of key account relations. At last, some advice and attentions are put forward during the key account management.