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The Research Of Management And Marketing Based On Cloud Storage In Zhiyun Technology Corporation

Posted on:2016-01-24Degree:MasterType:Thesis
Country:ChinaCandidate:J L WangFull Text:PDF
GTID:2359330479952527Subject:Business Administration
Abstract/Summary:PDF Full Text Request
In the system of market economy, enterprises who want to develop the market should first establish the marketing concept. Marketing is the bond connecting the needs of society and business functions. With the advent of the era of the big data and networking,information storage needs are in the process of explosive growth. In the face of the state and the strong demand for data storage in enterprises, the new and efficient business management strategy and marketing model has become a challenge to be faced by Zhiyun technology corporation.In this paper, through the analysis of the existing marketing model for Zhiyun technology and the combination of market development and customer needs based on the cloud storage product, through the comparative analysis of a number of large domestic and foreign enterprises mode, we design several special scenarios for summarizing the user flow and extract the appropriate technology development model to help to improve the business of Zhiyun technology so as to realize the economic and social status of the enterprise value based on the use of social computing and SWOT analysis mechanism.Through the discussion of some of the details of marketing model, Kano Model,Smiling Curve, Expansion of service functionality, for the company's products in terms of product innovation, we analyze and summarize out the method of product positioning suitable for a noval company, and explore the service characteristics of products in terms of marketing, and develop a basic method for company image building and industry value realization.Finally, the difficulties encountered by cloud storage projects were analyzed to explore the marketing model for enterprise development. We also state the problems and key issues during the implementation. Finally we present the technological challenges in the first stage of the development of this industry, and then put forward some suggestions and experience required for these key changes.
Keywords/Search Tags:Cloud storage, Object marketing, SWOT analysis, Social discovery
PDF Full Text Request
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