Research On 4G Mobile Terminal Marketing Strategy Of China Mobile Ordos Branch

Communications industry as a matter of sound and fast economic and security development in China based on the industry, after years of multiple communication industry restructuring and reform, forming a three basic business communication operators:China Mobile Communications Corporation, China United Network Communications Group Corporation and China Telecom Corporation. As countries gradually liberalized communication market access, Internet construction and speeding up the implementation of the establishment of the tower, a series of measures, the communication industry is facing the competition has become increasingly fierce, such fierce competition in the market marketing performance more fully.4G mobile terminal as a part of the operator’s marketing, is playing a more and more important role. But 4G technology business time is short,4G network is still in the process of building and optimizing,4G mobile terminal is still exploring more excellent technology to cater to consumers. Based on the above, how to seize the development critical period, using 4G mobile phone this marketing tool, expand the enterprise market share, increase the profit of the enterprises, do a good job of marketing, will promote the sound and fast development of communication industry, give full play to the change of traditional marketing communications leather and leading role, promote the upgrading of the industrial structure.Ordos, China Mobile branch as China Mobile Ltd. Inner Mongolia Municipal Branch, after a series of restructuring and reform, in the Ordos area occupy the leading position in the market. The rapid development of the 2G era, although affected by the 3G era, but did not shake the status of the leader, China Mobile Ordos branch to form a unique set of unique marketing model. But area communications market approaching saturation, user growth and income growth appeared downward trend, marketing costs of compression affect enterprises to expand market share and improved operating performance and other aspects of development. China Mobile Ordos branch must change the current marketing methods from the 4G mobile terminal marketing, accelerate the transformation to adapt to the new competitive environment.In this paper, based on the theory of marketing, using PEST analysis and SWOT analysis, from the enterprise’s external environment and internal characteristics of in-depth analysis and research. And this as the background, the proposed product, sales, marketing channels and four strategies, aimed at the implementation of the new marketing strategy to promote the future of China Mobile’s Ordos branch in the future market and enhance.