| As a basic information industry of the country,communication industry experiences the upgrading with the following of the strategic development of the country.From 2G,3G to 4G,and even the coming 5G,the interval of promotion is shortened and each reform brings not only a change in the communication behavior,but also in the allocation of social resources.The current demand of customer communication has extended to data communication covering image,video and other needs instead of restricting original telephone voice communication.The terminal is not only confined to the previous telephone,but has been developed to the fixed terminal,the mobile terminal,and the interconnection of all things.The era of the Internet has come,communication is no longer limited between man-man,man-objects and objects themselves have huge communication needs.Chinese communication enterprises experienced several rounds of reform,the Ministry granted 4G licenses and gave out China Mobile fixed broadband operators license since December 2013,China Mobile,China Telecom,China Unicom enter the era of full business operation.As the marketing channel,some old management concepts,sales strategies,and field management models have not been adjusted in time under the change of customer demand and market competition,which leads profitability is getting weaker.Hence,it is urgent to solve the transformation and profitability of marketing channels.Based on the current market environment of Nanchang Mobile Corporation,this paper attempts to analyze the problems of marketing service channel system which takes product as a guidance and combine the demand theory to find the source of the issue and solutions from the change of customers' needs.It also finds the improvement in the aspects of layout optimization,channel network management,incentive assessment and differential service.Through the research on integration strategy of marketing system,the "customer demand-oriented" marketing service system is constructed. |
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