Rizhao City Tourism Brand Visual Image Shaping

Tourism brand visual image as an important intangible assets, can not only reflect the grade of the tourism service and quality, more means that the market appeal and competitiveness, thus more and more get the attention of the government and the operators. Rizhao city tourism resources unique "sea, mountain, ancient, forest, springs," both. And always attaches great importance to the tourism industry development, the development of tourism as a steady growth,structural adjustment, the livelihood of new fulcrum, synchronize the tourism and the urban planning, synchronous construction, synchronous development, strive to build a new pattern of tourism development. But under the pattern of competition in the tourism, in recent years on the visibility and reputation with similar tourism theme city Weihai, Yantai, Lianyungang slightly compared to cities such as development lags behind, which has been a lack of good brand visual image, is the sunshine in one of the important reasons of weak external publicity, thus to Rizhao city tourism brand visual image shaping is imperative.This paper, taking Rizhao tourism brand visual image as the research object. In combing the brand concept and brand image creation, based on the theory of the present situation of Rizhao city tourism brand and the analysis of existing problems, and emphatically puts forward Suggestions for Rizhao city tourism brand visual image creation. Through the combination of theory and practice, try to change the lack of theme image, brand awareness is not enough reality problems, such as, start from the basic elements of brand visual application, combining with the local characteristics, traditional culture, folk customs, appeal elements such as urban development orientation, and gradually establish a clear subject, image is unified, rich in charm,facilitate the spread of a complete set of visual image of tourism brand. In order to help line Rizhao city tourism brand image to achieve self-improvement and ascend.