A Study On The Interaction Between Community Structure And Tourism Development In Sunshine Coastal Folk Village

In recent years China’s rural tourism development is rapid, and provides an important way for the development of rural areas. However, it appears a series of problems in its development process, for example, traditional culture degeneration, community residents deterioration of interpersonal relationship and so on.Rural tourism community as mainly depends on the unit of the rural tourism development plays an important role in the development of tourism, becomes a hot topic in the academia.Currently, about rural tourism community focuses on the research of macro and holistic, for the community the internal structure of the research is less. This paper, taking rizhao folk tourism village as the research object, using quantitative and qualitative research methods, discusses the interactive relationship between tourism development and community structure, for the sustainable development of rural tourism community provides a certain theoretical basis.Thesis on the basis of analyzing the research background, Rizhao folk tourism village as the research object, and based on the typical research put forward the research purpose and meaning. Second, it summarizes the domestic and foreign rural tourism community, the community and tourism interaction results, such as on the basis of this puts forward the research methods and contents. Research of this paper is based on the theory of social interaction and tourist satisfaction theory, through interaction and satisfaction theory to investigate the community structure and interactive relationship of tourism development. Community interaction theory mainly discusses its influence on rural tourism community structure formation,tourist satisfaction theory is mainly used for the development of rural tourism community.The thesis combines theoretical basis and select the 17 observation index of forefathers’ research and build the model assumptions. In addition, the interview outline design, and selected the sun 12 folk tourism in the village of 6 typical community as the research object.Rizhao through the analysis of the data obtained, the characteristics of folk tourism village tourists, related with the analysis of SEM to verify this hypothesis, namely the community structure, population structure, spatial structure) and interactive relationship of tourism development. In addition, the text is qualitative research, through the qualitative interview study to verify the quantitative research conclusion, and carries on the supplement.And it draws following conclusion:(1) community inhabitant’s cultural level is biggest to the traveling development influence effect, the soft environment influence is bigger than the hardware facility the function.(2) traveling development has stabilized community’s population structure,simultaneously the community interior external operator developed the negative influence to the traveling.(3) folk custom traveling community area spatial structure and the traveling development has the relevance, the community spatial structure is more reasonable, the spatial layout is more coordinated is more advantageous to the traveling development.(4) community inhabitant’s cultural level is higher than the external operator far to the community space layout influence to the community spatial structure influence.Last the chapter point out the research insufficiency, and mainly concentrates in the data analysis, qualitative research,as well as the depth of research is not inadequate.