Research On The Marketing Mode Of Network Reservation Platform

In recent years the restaurant o2 o concept is deeply rooted in the hearts of the people, o2 o takeout has already become the new trend of the development of the catering industry, online ordering platform, fast, and continue to receive financing of a huge sum, staged the "Warring States period". Now in the Internet era, the traditional mode of marketing significant weakness, marketing model innovation brought subversive response to the market, the online ordering platform marketing is not very effective, there are various problems, resulting in a huge internal cost, cause an enterprise to encounter crisis of survival factors, food o2 o path length and resistance. The analysis from the market competition from the hands, detailed analysis of the marketing situation of the online ordering platform, summarize the law of development, clarify the major online ordering platform, its unique marketing model, attempts to predict online ordering platform, the future development of the road, hope investors and entrepreneurs, who eventually return to the essence of commercial, but also provide a theoretical basis for the healthy development of catering market.