Research On Mobile E - Commerce Business Model

With the rapid of modern network technology and mobile Internet, Promoting and marketing products on the mobile terminal, and carray on electronic business activities,become more and more frequent. Mobile network technology is rasing innovations, the business model of electronic commerce is also rasing innovations. This article researches status at home and abroad about business model of e-commerce, and it are reviewed and analyzed under the background of with the popularization of the mobile e-commerce activities.This article points out the shortage of research and development trend. This paper introduces basis of relevant theories and definitions of business model and on the basis of commercial activities having the different main body that their business model of mobile e-commerce are different, and service and marketing are also different.It differentiates each component in the business model, and are studied respectively. Case analysis and literature research are applied in this article, by collecting a large number of literature and network resources, it lists the existing several major e-commerce enterprises, and analyzes their business model, and points out their innovation. The end of this article points out some problems of the existing business model, and analysis and put forward some suggestions, in order to can causes more and more scholars that pay close attention to this problem, and provides the reference value.