Research On Mobile Commerce Business Model Innovation Of HuaDu Subway

Along with our country urbanization accelerating, crowded population, traffic congestion, environmental degradation problems emerging, become the bottleneck of restricting urban sustainable development. Many big cities of our country will develop the orbit transportation construction as the primary way of relieve urban traffic congestion. Growing rail transit network, not only improve the traffic condition, also spawned a huge and thriving underground commercial market. Along with the formation of the Huadu subway network operating situation, operation mileage increasing, the total business resources has been increasing rapidly. However, with the deepening of enterprise reform, the increasingly fierce market competition, the profound change of the internal and external environment, the subway has not yet been fully excavated and effective use of business resources, resource management science has not been formed, the highly effective operation mode, resource development and disorderly, the scale of the formats and unbalanced development speed.To break the operation and management of problems, need to strengthen the research of business model innovation. Business model is the basic logic of enterprise creating values, namely enterprise through the value proposition or different elements in the value chain, to provide customers more conform to the requirements of products and services and get the profits of a kind of system structure. Business model innovation to reorganize the enterprise long-term development strategy, maintain enterprise value network; Set up relatively long-term advantage in operations management; Improve enterprise core competitiveness, so as to realize the sustainable development of the enterprise strategic guiding significance.In this paper, the concept of business model innovation as a benchmark, the Huadu subway commercial mobile business model applied research. In this paper, first of all the elements of business models and innovation made in this paper, the basic views, such as value-added services business for Huadu metro resources after the existing business model to analyze the status quo, mainly from the fundamental way of enterprise development, the existing business model, and emphatically points out the shortage of enterprise existing business model; At the same time, the paper analyses the dynamic mechanism of business model innovation. To design enterprise business model innovation measures, including the principle of innovation, innovation after business layout. Finally, this paper raised the detail measures for targeted business model innovation, as well as the implementation of the new business model could face constraints, provide reference for mobile business model of the ground.