| Entering the 21st century, China’s household electrical appliance industry gradually into the buyer’s market, oversupply of most household electrical appliances, home appliances manufacturing enterprises often through price war, lower product prices, resulting in the loss of large profits. The consumer behavior is more rational, and the mode of cooperation development of home appliances manufacturing enterprises to push manufacturers limited Home appliances manufacturing enterprises to fierce competition and consumer appliances market changes arise in the hitherto unknown development opportunities of home appliance retail chain enterprises. China household appliance retail chain enterprises to seize the opportunity, according to the change of the home appliance market, continuously adjust the development strategy, through mergers and expansion, rapid development.Suning business as a leading enterprise of Chinese home appliance retail chain industry. After its development air-conditioning franchise, integrated electric appliance retail chain, the entire category of Internet three stages. Currently in China and Japan have two listing Corporation, the store covers all of China’s first, second tier cities and some three tier cities, the annual sales volume has exceeded 300 billion yuan, the staff more than 18 people, Chinese became the largest commercial retail enterprises, Chinese ranked top three private enterprises. So, compared with foreign home appliance chain retail industry forty or fifty years of development, China’s home appliance chain retail industry is how to in just 10 years time, breaking the monopoly of traditional department stores and gain competitive advantage won a brilliant victory? How do they accomplish the accumulation of capital and the rapid expansion of the capital? Deep analysis of the reasons behind it, and its use of Similar financial models are inseparable.This paper reviews and combs the system of domestic and foreign literature, drawing on previous research results, on the basis of extensive research, with financial theory, working capital management, risk management theory, the current home appliance chain retail giant Suning cloud business as an example, mainly adopts case analysis law, in our current home appliance chain retail industry giant, Suning as an example, through the analysis of Suning’s Similar financial model design and implementation, research and discussion of China household appliance retail chain enterprises financial mode, reveals the main characteristics and existing problems of China household appliance retail chain enterprises financial mode of and puts forward corresponding countermeasures and suggestions.Suning’s paper is divided into six parts, including:the first part is the introduction, mainly expounds the research background and the research significance, the domestic and foreign relevant research literatures, this paper introduces the main content and logical framework; the second part is the analysis of financial theory, mainly expounds the meaning and characteristics of financial mode and causes and the general mode of operation, the Similar financial model of the general sense of the introduction; the design and implementation of the third part of Su ning’s Similar financial model, this paper introduces the basic situation of Suning’s analysis of Suning cloud business model of financial organization, operation mode and financial mode of operation effect; problems and analysis the fourth part features, Suning financial mode of existence, the characteristics of Suning design and implementation and risk management etc. Has carried on the detailed analysis, in-depth analysis on the existing problems and shortcomings at the same time; the fifth part of the implications and suggestions, through inspiration and of home appliance chain retail industry development proposals of Suning Similar financial model analysis; the sixth part is the conclusion, mainly on the conclusions of this study were summarized in this paper. |
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