Research On Evaluation Of Tourism Industry Competitiveness In Jiangsu Province

With the continuous improvement of economic level, the tourism industry get rapid development, has become in the world the most dynamic industries in the world, paid great attention to by the countries all over the world, China is no exception. Many areas of tourism industry will be listed as the important industries or pillar industries, to promote the development of the tourism industry. In all the places where the development of the tourism industry under the premise of tourism competitiveness between provinces will become increasingly fierce. How to enhance the competitiveness of regional tourism industry in the tourism industry has attracted more and more attention and competitiveness of the region growing background, has become a problem worth considering.Jiangsu Province, as a big province of domestic tourism economic development, has rich natural resources and human resources, and is located in the Yangtze River Delta, the position is superior, has a good foundation of resources and environment. But by the imbalance of regional economic development, tourism market growth rate and the negative impact of the structural imbalance of the market structure. In this paper, the competitiveness of the tourism industry in Jiangsu Province as the object of study, improve the regional tourism industry competitiveness model and evaluation index system, and empirical analysis the Jiangsu Province and some provinces competitive situation, from the point of view of the competitiveness of tourism industry in Jiangsu province put forward countermeasures and suggestions.In the analysis of the competitiveness of the tourism industry in Jiangsu Province, first of all, from the theory of comparative advantage and competitive advantage theory and core competence theory, system theory and sustainable development theory of scholars both at home and abroad on the regional tourism industry competitiveness evaluation model construction, established a three level indicators,10 secondary indicators and 33 three indicators of comprehensive competitiveness of regional tourism industry evaluation index system. Secondly, using factor analysis method to quantify the competitiveness of tourism industry in Jiangsu province and other provinces, and the system evaluation. Finally, in compared to the quantitative evaluation of the comprehensive competitiveness of Jiangsu Province and other provinces of the tourism industry, it is concluded that the tourism industry in Jiangsu Province and Beijing, Guangzhou, Shanghai, there was a central part of industry is weak, did not give full play to the advantages of resources, infrastructure, economic environment control weaknesses. In view of the problems in the development of tourism industry in Jiangsu Province, this paper puts forward the relative policy suggestions, in order to further enhance the competitiveness of tourism industry in Jiangsu province.