Study On Estimation And Upgrade Strategy Of Competitiveness Of Tourism Industry In Jilin Province

In the current rapid development of society, the tourism industry is a sunrise industry, the development of national economy play an important role, more and more countries or regions to develop the tourism industry as a pillar industries. As the country is becoming more and more attention to the tourism industry, the tourism industry will be mentioned that the height of the strategic pillar industry support and development in Jilin, but from the point of current situation of the development of the tourism industry in Jilin province, the tourism industry development still have some problems, the tourism industry competitiveness is not strong.Based on the actual situation of Jilin province tourism industry development, access to a large amount of materials about the document of the tourism industry, established the evaluation system of tourism industry competitiveness, has chosen the related data of31provinces in China area, using factor analysis method to Jilin tourism industry competitiveness has carried on the objective evaluation, a comprehensive system to measure the Jilin province tourism industry competitiveness level. Thesis is divided into six chapters, the specific content is as follows:The first chapter mainly introduced the research purpose and meaning in the article, the research status at home and abroad, the main contents and methods, innovation and inadequate. The second chapter of the tourism industry, the industrial competitiveness of relevant concepts and related theories are expounded. The third chapter mainly introduces the Swiss and enhance competitiveness of the tourism industry in Yunnan province in our country experience, for the tourism industry in Jilin province of competitiveness.The fourth chapter separately from the tourist resources endowment, tourism market demand, tourism enterprises and tourism related industries, the opportunities and policies of the six aspects to analyze jilin tourism industry competitive situation. Fifth chapter constructs the Jilin tourism industry competitiveness evaluation system, using the factor analysis method to jilin tourism market competitiveness, tourism competitiveness, enterprise competitiveness of tourism, tourist environment support four aspects has carried on the objective evaluation, further analyses the factors restricting tourism industry competitiveness of Jilin province.The sixth chapter expounds the countermeasure of promote the competitiveness of the tourism industry in Jilin province.