Research On Marketing Strategy Of G Company 's Gem Mobile

TN mobile company is a dedicated mobile ODM business of high-tech enterprises, enterprises face during operations other ODM the same problems faced by enterprises, increasing cost pressures and profit margins are shrinking year by year, can only rely on scale expansion in Exchange for earnings growth, its value is very low. 2013 company senior decided company new of development strategy for ODM business and development owned brand business this two block business coexist, after 2014 years a years of preparatory, in 2015 founded has s phone brand, TN mobile company while to do ODM business of continued development work; on the to development owned brand, in increasingly fierce of market up and Nokia, and Apple, and Motorola, and Samsung, and cool sent, and Huawei, and ZTE, many phone brand phase against. Looking whole phone market, can be described as is competition very fierce, increasingly more phone manufacturers launched high configuration low price of high price models, wants to preemption more of market share, tries to extrusion opponents of survival space, rather himself loss, also cannot let opponents live down, this is a cruel of market reality, however a new of brand wants to in so cruel of market Shang survival down, a good of marketing strategy is up with vital of, is decided Enterprise eventually success of key where.From the specific content, this article introduces the concept of mobile marketing, with Porter’s five forces model and SWOT analysis model for TN mobile company faced of both inside and outside environment and opportunities challenge for has detailed of analysis, then in selected specific products and listed large data of based Shang on TN mobile company products development of strategy for research, to summary out in products select, and sales target planning, and life cycle planning, and channel planning and promotions activities, aspects need note and improved of problem. Combined with the ODM to the actual situation of the company itself, to develop its own brand with a full range of analysis, market research and strategy. avoiding disadvantages, so that it can act as an unknown new brand can quickly cut into the market, grab some market share.In summary, based on comparative analysis, combining theory and practice methods, lists a large number of According to the company’s sales strategy analysis, the results are compared with the expected, summed up the phone on sale save,to give management a reference role, helping managers make the right decision.