A Study On The Tourism Marketing Strategy Of Angkor Wat For The Chinese Market

Cambodia is a country with great potential for tourism resources and great potential for tourism development. The country’s tourism industry is booming, has become an important economic source of Cambodia, especially Cambodia’s Angkor Wat is the first choice for many tourists. In recent years, Cambodia government attaches great importance to the development of its tourism industry, to the more and more foreign tourists to Cambodia tourism, tourism shopping is an important part of the tourism activities of foreign tourists, tourism products, tourism commodity revenue has become an important part of the tourism industry. However, the Cambodia scenic tourist shopping store has failed to meet the needs of foreign tourists travel shopping. In view of this, this article through to the domestic and foreign about the tourism product, the tourist shopping psychology and behavior, the traveling shopping satisfaction, the traveling shopping market, the traveling shopping shop and so on related literature research to carry on the summary, with the Cambodia Angkor Wat Chinese tourist as the object carries on the investigation, the analysis Chinese tourist Cambodia Angkor Wat traveling shopping impression, and pointed out the Angkor Wat traveling shopping mall management present situation, proposed the Cambodia Angkor Wat traveling shopping shop marketing strategy.