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A Study On The Development Strategy Of Tourism In Qingdao West Coast New Area

Posted on:2017-01-28Degree:MasterType:Thesis
Country:ChinaCandidate:Z MaFull Text:PDF
GTID:2209330503986167Subject:Tourism Management
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State-level new areas are new urban districts approved by the Sate Council in the background of economy, society and city transformation development. As the ninth state-level new area, Qingdao West Coast New Area has the strong development foundation and a lot of good policies. Qingdao West Coast New Area possesses the various conditions for the development of Tourism,including economic base, resources and environment,traffic and location,policy environment,and has ushered in a major opportunity.Tourism is an important industry choice to achieve national strategic mission of State-level new areas. The policy of vigorously developing the tourism industry should be established, and positioning the tourism industry as the leading industry of this area in Qingdao West Coast New Area. The development of tourism industry in this area should pay more attention to the relation with Mother City and surrounding cities, by mining features and carrying out differentiation strategy, to establish their own tourism image. Inside the Qingdao West Coast New Area, tourism functional area should be rationally divided and enhance the interactive development. In the process of promoting the development of the tourism industry in Qingdao West Coast New Area, carrying out tourism work should grasp the two "driving" and two "overall planning" development direction with time phase, from Qingdao tourism new growth pole to internationally renowned tourist resort destination. Considering the gap between development foundation and development goals of tourism industry in Qingdao West Coast New Area, the implementation of the overall development strategy from the perspective of the tourism industry development and support is the key to cultivate tourism development.
Keywords/Search Tags:Qingdao West Coast New Area, tourism industry, industry positioning, development strategy
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