A Study On The Development Strategy Of Tourism Resources Integration On The West Coast

With the increasing development of China’s tourism industry, people pay moreattention to the tourism resources development. Qingdao West Coast is rich inmountain island and cultural tourism resources. After approved to be the ninthstate-level new district, Qingdao West Coast’s tourism is embracing a newdevelopment opportunity. However, the recent development status of Qingdao WestCoast’s mountain island tourism resources is low and the group effect of varietytourism function hasn’t play out. How to integrate the mountain island tourismresources to meet the increasingly diverse and personalized tourist travel demand andpromote regional economic and social development has theoretical and practicalsignificance.Surrounding the development of Qingdao West Coast’s tourism, this paperresearched mountain island tourism resources from five parts. The first part is anintroduction, which briefly explain background, research significance, researchmethods, technical routes and so on. The second part reviewed the theory, focusing onPorter’s five forces model. The third part introduced and explained the developmentstatus of Qingdao West Coast mountain island tourism resources from mountainisland natural resources and local tourism resources two part. The fourth part is aboutthe integration and development strategy of tourism resources. It cleared thedevelopment general idea, goals and market positioning of Qingdao West Coastmountain island tourism resources and described and analyzed from four aspects,which were integrated planning, product integration, line integration and marketingintegration. And this part proposed the safeguards of Qingdao West Coast islandmountain tourism resources development from five aspects, which were managementmechanism, policy mechanisms, infrastructure, quality of personnel andtechnology.The fifth part outlined the conclusion of this paper.