Study On The Development Strategy Of Acetic Acid Company

This paper aims to provide a development strategy for the development of ZH Acetic Acid Corporation. First of all, it analyzes the research tools and theories of enterprise development strategy. Main research tool consists of three kinds, one is PEST analysis model, Porter’s five forces analysis model, three is SWOT analysis model. The first model bias in the enterprise environment analysis. The second model from the angle of industry chain downstream enterprises and competitors. The third model starts from internal and external enterprises,recognize their own strengths and weaknesses, in-depth analysis of the opportunities and face the challenges. Summary of the theory of strategic development for two. One is the diversification strategy, using existing resources to areas of business, so as to achieve the purpose of risk diversification. Is a return to core business, concentrate the resources of the enterprise, attention to a field of business. Even involved in other areas and the core services.Secondly, the macro environment and industry environment of ZH Acetic Acid Corporation are analyzed. At all levels of government at all levels attach great importance to environmental protection, the newly revised "environmental protection law" to increase the punishment of environmental damage, and even the punishment. Therefore, the cost of the environmental protection of acetic acid enterprises will be increased accordingly. China’s economic downward pressure increasing, lead acetate enterprises’ market continue to narrow.In addition to the social protection of intellectual property rights ineffective, resulting in need for enterprises to improve the cost burden on the protection of intellectual property rights.However, ZH Acetic Acid Corporation in acetic acid industry, competitors. And because of various barriers so that no potential entrants, nor acetate alternatives. Therefore ZH Acetic Acid Corporation under the macro environment is poor, with advantages of industry environment still has very large profit space, internal environment and external environment are more important than the impact of enterprises, external factors affect the development of enterprises through internal factors. ZH Acetic Acid Corporation not only has excellent tangible assets and intangible assets, but also ZH Acetic Acid Corporation has a strong production capacity, sales ability, innovation ability, management ability. However, the aceticacid market faces the problems of excess production capacity, heavy historical burden, high asset liability ratio and outstanding environmental problems.Finally, according to the analysis of the internal and external environment of ZH Acetic Acid Corporation and the risk of the market, the use of SWOT strategic analysis tools to get the strategic choice of the enterprise. On the one hand, to develop new markets, the increasing emphasis on environmental protection and acetic acid demand remains in the doldrums in the background, the enterprises have the resources, and gradually into the new industry. On the other hand, according to the market demand for acetic acid decreased gradually the proportion of chemical products. Enterprise development strategy change, need to have the appropriate security measures, continuously improve the control ability of the enterprise, strengthen the construction of enterprise culture, expand enterprise investment financing channels, increase investment in research and development of enterprise, the scientific talent management system.