.3 G Era Of Chinese Telecom Enterprise Market Development Strategy

Telegraphic industry is of the fastest development and the maximal reformation strength in our country since 1990s. Along with the maturation of the correlative technic and the abundance of the terminal products, however, it's a current to develop 3G operation. Technical change will certainly bring that of industrial situation. Along with the coming of 3G time telegraphic competition will be leaded into many fields such as resource, operation and market. The business corporations will be faced with not only rivalship in the national telegraphic markets but also rivalship in the world telegraphic markets, not only with the challenges from adversary but also with the extrusion from who is advantaged in the new operation. All the telegraphic corporations including traditional ones and new ones must adjust their stratagems of development in time, program their characteristic stratagems of development. According to the business status, business rules of 3G and situation of the telegraphic market in our country at present, the change of competitive situation of the telegraphic market is discussed in the thesis.This thesis as a whole is composed of 6 parts. The first part is conception of 3G, introduces the technic and market situation of 3G The second part is the apocalypse of 3G situation to us. This part analyses the situation of 3G business in the markets of Japan, Korea and Europe, sums up the character and current of the market development in the world. The third part illustrates the status of R&D (research and development) of the new production and the market situation of 3G in our country. Meanly introduces the status of 3G technic and production In the same time, analyses the foreground and competitive condition of 3G market. The fourth part analyses the present posture of national telegraphic market and the intending competitive currents.The fifth part ie the stratagem of 3G telegraphic market. According to the idea of the author, new companies should take the measure in which the cost is pimary while the business otherness is the secondary, and the old ones should take the measure in which the business otherness is the pimary while the cost is the secondary. The sixth part is conclusion.