Pengfei Co., Strategic Management Research

In the circumstances of economic globalization, operation strategies or development strategies have already become one of the top concerns in some of excellent enterprises in our country, and strategy is also considered as very important guarantee for enterprises'development in long term. Nowadays, competitions among enterprises become fiercer and fiercer. In this environment, even a tiny mistake of an enterprise may result in its bankruptcy. However, there is a common thought in theoretical field that strategy management is only for the great enterprises as a special research field. It can be proved that most of the theoretic and practical researches on strategic management are based on great enterprises. In fact, it is also necessary to draw up and carry out strategies for small business. The importance of medium and small firms in economic development is well known. Though the main trend of their development is rising, thousands of medium and small enterprises go bankrupt every year. Almost all of the case studies find that the lack of strategic management is the main reason. This essay takes Pengfeishiye Corp. as an example to investigate the strategic management for small business. The structure of this essay is as follows: The first section is an introduction of this article, including the background, aim, contents, innovation and disadvantages of my research. The second section gives an introduction of the related theories and concepts of strategy management. This part mainly illustrates history of strategic management, competitive strategy theory put forward by Michael Porter and SWOT analysis method. The third section analyzes the development trend and current status of certain industries, such as packing and advertisement industries. The forth section is a brief introduction of Pengfeishiye Corp. and SWOT analysis of it. Pengfeishiye Corp has strength in property rights, inspiring mechanism, decision-making, but on the other hand, it is week in financing channel, technology innovation, human resource, management system. The enterprise faces a good opportunity of enjoying a broader market brought by China'entrance into WTO and favorable macro policy of promotion in funding for medium and small enterprise by the government. In fifth section is about the drawing up of development strategies for Pengfeishiye Corp. The essay illustrates the aspects of products strategy, alliance strategy, brand strategy, human resources strategy and financing strategy. The last section is the conclusion and revelation. From the example of Pengfeishiye Corp, this part concludes the Strength,Weakness,Opportunity,and Threat of medium and small companies in China. It insists that medium and small companies in our country should become specialized and establish their own product strategy, brand stratagem, person stratagem and financing stratagem.