Highway Engineering Contracting Market Development Strategy Research

Currently, the highway construction enterprise of our country not only faces with the unprecedented opportunity to develop, but also with the increasingly vigorous challenge. It is an important hard nut that how to expand the market and invite the engineering task. Passing the research of the market development strategy, we can make sure the strategic direction of the enterprise, look for the management strategy of the in keeping with the enterprise oneself development, and choose the practical bidding method in the market development. It has very important realistic meaning.This article carried on the thorough research and studies to the market development strategy of the highway contracting market as the background of The Road Engineering Company of CQ. First of all, in terms of marketing, carrying on goal choosing and marketing orientation of the market to the projects contracting market of the highway, make the strategic scheme of market development, including the building of integration of management system, continuing to develop the northwest market with low-cost and difference strategy, the strategy of developing new businesses through the strategic alliance, marching into the overseas market actively. Then, the article discussed the concrete business contents of the market development, mainly including carrying on the macro investigation of market, drawing up the market development medium and long-term strategy, looking for cooperation and inviting engineering item etc. finally, aiming at the core work within the market development - bidding, the article carried on systematic analysis and research as to bidding decision and biding quotation strategy, put forward apply" the pure grade point compare method" in bidding the opportunity evaluation, the item choice and method of bidding strategy etc; Through the research of the construction bidding method of the domestic highway engineering at present, aiming at the commonly used bidding method , it offered range and strategies of bidding quotation to confirm.It is believed that the study achievement would provide valuable reference for bidding decision of construction enterprises. It has definite engineering application value.