The Tongling Jinxiang Heavy Machinery And Technology Companies To Develop Strategic Research

Present of our country metal mine in arrival period that substitute of importing trackless equipment, have offered the wide market prospects and growth opportunity to trackless equipment manufacturer of mine of our country. Compared with producers of the same trade of foreign countries, because there are scale, technology, quality and brand disparity objectively in metal mining machinery enterprises, so enterprise correct to is it orientate to go on to oneself, and construct and promote the key competitiveness rapidly, realize industry scale grow up at a high speed, seize market share, in order to set up the competitive position among the trades of enterprise and form the lasting competition advantage, it is the most crucial problem that the domestic manufacturer faces.The actual working experience of combining the author of this text uses the modern enterprise's strategic management theory, especially key competitiveness theory, to heavy-duty mechanical Science & Technology Co., Ltd. of Hunan of the money of Tongling (abbreviate as the gold Hunan Company), the macroscopical environment of outside, trade environment and inside resource and ability faced are analysed in detail, pass the strategic tool opportunity and threat to the gold Hunan Company, such as SWOT, EFE, IFE and VRIO, etc., the advantage and inferior position have been analysed and appraised synthetically, make gold Hunan Company development total strategy, the main measures of management strategy and strategy implementation.Among them has confirmed mission, the scope of business and strategic objective of enterprise of the gold Hunan Company in the total strategy. Have put forward growth type strategy and products development difference strategy that the business expands in competitive strategy. The strategic enforcement measure is researched and developed from technology separately, the respects, such as information system, human resources, marketing, financial administration and quality control, etc. put forward the corresponding tactics. This text studies appliedly.This text has adopted the normal method that combines with real example in the course of studying, make every effort to intergrate with practice closely, pay attention to the effectiveness of the strategic scheme. I hope that can offer great help to the development of the gold Hunan Company through the research results of this text, even have certain reference meanings to relevant mining machinery manufacturers too.