Font Size: a A A

Search Engine Network Marketing Strategy

Posted on:2007-06-27Degree:MasterType:Thesis
Country:ChinaCandidate:X D FengFull Text:PDF
GTID:2209360182481081Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Nowadays, networks promotion has about six types, they are searchingengine, e-mail, networks ads, connection or ads exchange, putting informationon the B2B website, putting information on the forum, etc. Obviously,networks promotion has advantages over traditional ways of promotion. As anew way of promotion, networks promotion is based on the networks andsome new ideas. It is investigated that there are about 111,000,000 networks users in themainland and the connected computers amount to about 49,500,000. Moreand more people are making use of the networks in their work, study anddaily life as well. That is, the whole society is connected closely with thenetworks. As a result, people like to look for all kinds of information whichthey are interested in by means of various searching engines and most of theinformation is linked to business. Web Search Engine is a very effective method in the networks promotion,it could help the companies to reduce their costs by making using of raceprice, optimizing search, set rank, etc. Web Search Engine directs the users tothe desired websites. By comparison, these users are more active in buyingthe goods than other consumers and they can bring more values to thecompanies. Moreover, Web Search Engine can be well combined with thetraditional promotion methods so that a combined promotion is formed, whichcan not only help the companies to enhance their overall promotion efficiency,but also help the companies to solve some common problems encountered inthe promotion.
Keywords/Search Tags:Search Engine, Internet Marketing, Application Strategies
PDF Full Text Request
Related items