Research On Baidu Search Engine Application In E Company

With the rapid development of China's Internet scale,the number of Internet users continues to increase,the Internet life has gradually penetrated into every aspect of life.With the " Internet + " of growing popularity,more and more Chinese enterprises start to realize the Internet during the daily operation of enterprises play an increasingly important role,whereby the network marketing come into being.E company works as the world's leading machinery manufacturing enterprises in a century-old,after entering the China's market,with its good reputation in the industry,excellent product quality and good after-sales service,the performance has been rising.Face with Internet-based Chinese market,E company is also gradually developing its search engine through network.Based on the theoretical knowledge on marketing,integrated of marketing,management,consumer behavior,statistical analysis and other disciplines,see E company as an independent legal person status for the research object,start from the concept of marketing and marketing channel,interpret the network marketing concept,main ways and advantages,finally deepinterpret the concept and characteristics of search engine marketing.Combining with the characteristics of E company situation,sales strategy,features of products,analysis of the industry,competitors,targeted customers and behavior characteristics,take E company's actual search engine marketing application as a case,the depth profiling about the disadvantages are,such as high expectations on strategic management about the ranking,excessive pursuit of outside chain,promotion methods are not enough,website structure is not good,search keywords are not precise enough,lack of professinals to operate.Through the analysis,we proposed below optimization strategy from the perspective of the company's internal part,like optimizing website structure,key word,arrange professionals to be responsible for the management and some other optimization countermeasures.