Open-end Funds Online Direct Marketing System

With the development of net-pay technology, many Fund management company hasprovided their investor a new service named "open-fund net-direct-sale business". The newbusiness has many advantages over traditional open-fund business such as low cost and nolocation limit.The paper discusses the design and construct of "China-pay Tong" Open-fundnet-direct-sale system. It also give analysis of both the Open-Fund transaction process andthe system requirement in detail for system design and construction. The analysis and designof the system can provide a general thought for the development of Open-fund net-direct-salesystem. For security issues, The system has taken ssl technology and CD card technology aswell as firewall to insure the stabilization and security of the system.From the view of the effect of the system implement, the system has solved the issues infund sale of traditional ways. The system helps lower the cost of the sale, increase the fundpromotion, facility data collection. It has also move away the restrict of bank cards whentrading. It has establish a ideal platform for fund companies to take net-marketing. In thismeans, It is important for the development of China fund electric economics.