The Core Expertise Of Smes

With the serious of the market competition, the core competence is playingmore and more important role in the development of the company. On one hand,it is because the core competence is the essential drive of a company's long-termcompetitive advantage. It can ensure the company to gain and keep itsadvantageous market orientation, and assist the company to gain profit above theaverage level for a long time in the intense market competition. On another hand, if a company wants to have his own unique marketorientation and gain more profit than others, it must have long-term andsustainable competitive advantage. This kind of competitive advantage primarilycomes from the unique resources, capacity of one's own, and especially the corecompetence. Therefore, studying core competence has been a new category inthe study of the small and medium-sized enterprises. In this context, the author studied from the core competence of the smalland medium-sized enterprises, and illustrated the necessity of this kind ofstudying. Explain the relationship between the core competence and thedevelopment of a company by the introducing the concept and characteristics ofthe core competence. Meanwhile, the paper also illustrated how to identify and construct one'sown core competence by analyzing the elements which consist the corecompetence, and how to build the core competence for one's own.The paper described the concept, characteristics and elements of the corecompetence. Focused on discussing the small and medium-sized enterprises howto effectively develop its own unique core competence, identify his own corecompetence and keep its specific competitive advantage.At last, the paper analyzed how the company built his own corecompetence for the long run, by giving several typical and real examples.Meanwhile, illuminated how those enterprises establish the leading status in thebusiness field by effectively implementing their own core competence.