Dalian Shipbuilding Trading Company Export Strategies

Dalian Shipbuilding Import Export Company had gained big success with the help of the Shipbuilding Industry of the three North-east provinces. With the further opening for approving the license of engaging the foreign trade, and under the severe competition, Dalian Shipbuilding Import Export Company has been walking into the crisis of development. The purpose of this paper is to give some analysis to the problems consisting in Dalian Shipbuilding Import Export Company, and point out its developing strategy in the future.Through the analysis of the actuality and innovation situation of the company, the paper points out some problems, existing at the market competition, trade obstacle, management of supply chain, defending trade risk and inside management of the company, which must arise some bad influence to the further development of the company.The paper puts forward some strategies and advice for carrying separately to market competition, trade obstacle, management of supply chain, defending trade risk and inside management of the company. It stresses that the company should quicken the steps of innovation, build up the concept of engaging business worldly, supply good products and service satisfying its customers, when it is facing the increasingly international fierce competition. The company should set up its own market net, avoid the trade obstacle skillful, build up a supply chain which react quickly, pay more attention to defend different kind of business risks, be managed strictly, be run legally, improve the general ability for competition of the company and its employees, thus the company can increase its value and be run well.The paper is studying a state-owned trade company, which has some representation. The uses some theories of international trade, international trade practice and management for company, and give some feasible strategy and advise for the company's development. Through the special study, I hope the paper will be helpful for other state-owned trade companies, and give a hand to the healthy development of our trade industry.