Highway Passenger Transport Enterprise Marketing Research

The gradually perfect of national expressway Enterprises have established solid foundation for the development of highway. Catered to the new demand of the passenger transport market and got masses of passenger approve, highway passenger transport with the characteristic service of safety and high-quality, have gotten fast development in short period. Just because of the abruptly rise of highway enterprises of passenger traffic, it accelerated the competition between different transportation way in the passenger traffic market. To become the victor of market competition, the highway passenger transport enterprise should meet the needs of passenger traffic market further, and must have outstanding marketing abilityJust proceed from this datum point, this thesis carry out key research of the strategy of the highway passenger transport enterprise of expressway marketing. According to the typical characteristic of highway passenger transport, on the basis of analyzing to the marketing environments and combine expressway reality, this thesis has discussed the market strategy systematically from the 5 aspects of general marketing theory: That is the tactics of products, the tactics of the brand, price strategy, channel and sell promote strategy, and sum up a set of market sale tactful system with more strong operatingness. Then it is perfection and supplement studying about the marketing tactics; and is also the subdivision and extending of the marketing theory in the field of highway passenger transport, and make sure the theory of construing the marketing system.It thinks the market competition will become intense day by day, highway passenger transport enterprise should stick on its principals, carry out shrewd accurate goal market location, make up with characteristic novel strategy, it believe that highway passenger transport enterprise would satisfy all the new demand constantly and enlarge market share further, raise it competition ability.