Kerry Technology Co., Ltd. Market Planning And Design

Private Hi-Tech timber enterprise -Kairui Science & Technology Co., Ltd. uses advanced nanotechnology to change fast growing wood, without changing its constitution, into medium-to-high grade valuable nanometer strengthened timber. It has already drawn the great attention of governments at all levels, banks and their partners . And they plan to make great efforts to develop it further. The company produces the nanometer sol, NWF automatic production line complete set device, nanometer strengthened timber and some other product. These are advanced technological products and low in production cost, which will bring enormous economic and social benefits. How to promote the development of such Hi-Tech companies as Kairi, to make a clear market strategy is most important.This paper proceeds with the basic situation of Kairi Science & Technology Co., Ltd., combined with domestic and international timber industry's current situation and development trend, and analyses its market competitiveness and prospect in an all-round way. Then the paper investigates related historical and current data and the timber market to set up models of predicting the demand by factor analysis, and puts forward the general theme of demand predictability supervision.On the basis, it uses enterprise strategies management, enterprise management strategy and marketing theory to design the goal market orientation, the developing scale and the relevant marketing measure; in order to guarantee that the plan can be realized smoothly , this paper designee the management mode and emphasized team building , quality control and cultural construction. Finally comes an overall analysis of the financial situation in its market operation.