Study Of A Medium-sized Compound Fertilizer Production Enterprises Development

It was in 1901 that the chemical fertilizers was firstly used inchina.till 1980's,did the people find misuse and non-scientifical use ofthe chemical fertilizers might do much harm tosoil,plants,water,air,etc..From then on,the compound fertilizers waswidely used because of the nutrient in the product were according tosoil,crops ,and the output.The quantities and sizes of companies whosemain products were compound fertiliers were quickly developed in later1990's.But most of them lacks of potential,some of them are difficult insurvival because of hard competence.The essay takes a rapidly growing enterprise as a study object,industrial polices sector and technology environment are analysed indetail.The auther analyse also many marketing factors in detail,such aspotencial computers,substitues,bargin capacity of both suppliers andtypes of custoer,existing competiteors,etc. .External opportunity andthreat,internal strenth and weakness are also analysed in detail by use ofSWOT.At last,according to the analyse to the object enterprise,the authergive the enterprise some advice how to keep competence advantages .The essay provides also steps which the enterprise can rely on toachieve its mission/stategical objects,and furthermore,express hisviewpoint concerning how similar middle and small size companiescan survive and get developed under competitive situation nowdays.