New Product Development, Production And Management Issues

Since entering 21 century, along with the arrival of information timesand knowledge economy, economic globalization and market competition arewhite-hot, social environmental diversification and customer demand thetendency of variation and individuation is more and more obvious. Thechange in the aspect of social, economic environmental and customer demandhas brought great impact for new product development. This paper has firstanalyzed the characteristic of the new product and market of our countryaccording to modern management theory and theory of marketing management,for some research institute under many kinds and custom-made conditionsproduction management and method, the process of new product –castingtitanium golf wood head development organization, production the presentsituation of level of management has carried out the research in-depth.Have pointed out the research institute between current new product –golfwood head development and production management the major problem ofexistence, have analyzed specifically that current new product productionmanagement and process method can not satisfy product date of delivery,quality, cost and the reason of serving this comprehensive indexcompletely. The new trend according to international domestic economicatmosphere as well as the opportunity that the enterprise of our countryis faced with and challenge, put forward enforcement parallel project withcarry out project management is to solve the effective channel of newproduct production management problem, have elaborated parallel projectand modern project management technology briefly;Had been made solve themajor measure of new product production management problem.