Datang Mobile Communications Equipment Co., Ltd. Marketing Strategy

May 2000, the international telecommunication union is formally promulgated the third generation mobile communications standard, china submitted by the TD-SCDMA become formal international standards, and the european WCDMA, the united states CDMA2000 became the mainstream three technical of 3G age.With china telecom restructuring plan to establish:Chinese mobile and Chinese railwaystation communication became the new Chinese mobile, Chinese unicorn saled CDMA network to Chinese telecom, chineses unicorn GSM the net through the gateway to china unicom, Chinese telecom provider for the whole business operators. According to the scheme and 3G licences distribution:The new Chinese mobile corpration got the TD-SCDMA new licences, licence to Chinese telecom CDMA2000, Chinese unicom obtain licences WCDMA.2009 is the first year of 3G china's official business, and with gotting 3G licences,5.17 promotion activities, by the end of 2009, the user to China telecom enterprises will be fully into the 3G era. With the promoting of 3G service, the influencein increase in government, industry and enterprise and the public. The relevant authorities, operators and other members, research institutions focus on the whole industry of 3G.Datang mobile communications equipment ltd is one of the company of TD-SCDMA product development, production and sales.Datang basised on the core of the third generation mobile communications technology and standards—TD-SCDMA of innovation the independent intellectual property rights.The company specifically focused on Telecom provider and provides service and total solutions for the customer. Facing sharp market competition, Can the company adapt the competition by changing itself? Can it catch the market way to adjust itself?So this article study object is DaTang, and study its marketing strategy. The first research paper is the external conditions of DaTang. Analyzed the environment, and the microeconomic environment in which the emphasis on the communications industry, telecom operation market demand and industries to competition.The internal environment datang analysis of the superiority and inferiority. On this basis, Analyzed the strategy of Datang from the development strategy, competition strategy, and functions strategy.In enterprise development strategy recommended technology strategy and diversification strategy combining; In competition strategy recommended the differentiation strategy and low-cost strategies;The functions of the main strategy and analysis of concrete marketing strategies and marketing strategies to achieve the main ways that diversification strategy. finally, and differentiation according to the marketing strategies of the main path, and combined marketing channels, products and services for marketing analysis, market channels diversification, products and services are differences in marketing strategies and give a concrete implementation measures and solutions suggested.