Hualong Instant Noodles And Marketing Strategy Research

There is a fury competition in the instant noodles industry in Chinapresently,Kangshifu, Hualong and Tongyi are the three biggest magnates,which have monopolized the market. Hualong, a private-owned company inChina, has become top three companies through over ten-year efforts. Now, itplans to challenge Kangshifu aggressively in city markets.That means itshould adjust its strategies, especially positioning strategies. This thesisfocuses on Hualong's strategic repositioning and marketing mix policies.First, this thesis addressed research objective and significance ,introduced the research methods,and summarized the evolution of Hualongcompany and its marketing strategies.Secondly,this thesis listed the evolution, trend and characteristics ofinstant noodle industry. With a thorough analysis of Hualong's strength,weakness, opportunities and thereats, positioning strategies for Hualong aredeveloped.Finally,this thesis analyzed Hualong's marketing mixes which are thebasis of following suggestions to Hualong.The instant noodle industry is one of the representative of FMCGindustry in China. Thus, the findings and suggestions of this thesis willprovide valuable guide not only to instant noodle industry but also otherFMCG industries in China.