Marketing Strategies And Tactics Research Of Uni-President Instant Noodles

At present, the instant noodles market's environment has become the tripod vertical aspect.They are masterkong,Hualong,and uni-president. These three Major industries accounted for 80% of instant noodles market. The remaining 20% were hold by some scattered small and medium-sized enterprise brands,for example shnongshim,baixiang,longtan,and santaizi. So in the case of many competitors, brands and categories changed at all time faster,and enterprise's development and the marketing strategy were also faced more challenge.Uni-President Enterprises invested to establish the first factory in Xinjiang in 1992 ,named Xinjiang President Enterprises Food Co.Ltd. The operational headquarter was founded in Shanghai in 1998 .In 17 years of development in mainland, Uni-President Enterprises has grown in strength. But at the same time it was going through some twists and turns.Facing the powerful offensive of masterkong and Hualong,and the price advantages of other small and medium-sized enterprises,it was at the difficult position. Its market share have been ranked from second to the third position . Therefore, if it still remained irrevocable marketing strategy,and had no the adaptability with the external environment,it would be possibly surpassed by the newborn instant noodles enterprise, even suffered the market the elimination. Enterprise's urgent matter is formulating a set of effective market marketing strategies,by the analysis of instant noodles market and enterprise's internal and external environment. Then it will get rid of backwardness , w form its core competitiveness, and realize the enterprise developmentIn the present situation, the article analysis the current question in the enterprise, strengths, weaknesses, opportunities and threats ,by the swot method.And it formulates the corresponding marketing strategy in instant noodles market. Based on it,article analysis the,product, price,place,promote deeply.And provides the basis which the Uni-President Enterprises may operate in the Future decision in instant noodles domain.