Az Real Estate Management Diagnosis And Recommendations

This article is a management diagnosis about a real estate company. Inthis article the problems concerning management should be analyzed andsuggests should be given in strategy, management control and organization. Inthe last, this article should introduce the management control systems.This company was formed in 1990'. With the fast development of thereal estate industry, it has grown to a big corporation in 2000. Although itsstrategy becomes clear and clear, the main problem how to strengthen themanagement foundation doesn't solved.By "CHOOSE" model the team diagnosed the corporation completelyand found there were some problems in organization, management control,institution, operation, HR schedule, performance and salary system.Based on analysis in environment and internal resource, the teamsuggests that the corporation's strategy should be divided into three phases:promotion, merger and enlargement. Headquarter should adoptstrategy-operation control model for The Real Estate CO.,LTD, strategycontrol model for The Building Management CO.,LTD and finance controlmodel for The House Property Management CO.,LTD. According to thecorporation's strategy and original organization, the adjustment oforganization should be taken in two steps: forming five centers in the firststep and enriching headquarter.Management control systems are processes by which the managerensures team members to fulfill the strategy. It occurs in the special strategyand organization. It includes four actions: planning, budgeting, performingand assessing.We can conclude through this diagnose that the improvement of corecompetitors should based on a system. In this dynamic system strategy is goal,organization is structure, institution is supporter and management controlsystems are core.