Guizhou Province Cigarette Consumption Characteristics Of The Market Analysis

The flue-cured tobaccos and the cigarettes always are traditional pillars of the source of tax since a long time ago in Guizhou province. It completes the multiplication tax , the consumption tax 5.288 billion Yuan and the total tax profit 8 billion Yuan in 2005.Tobacco consumption plays an important role in the development of economic and the source of wealth structure. The 90% tobaccos that sale in the market produce in Guizhou province, 959,700 boxes of tobaccos are sell but 919,800 boxes are produced in Guizhou province in 2005. The market of tobaccos that produce in Guizhou province faces the restrain on total quantity of tobaccos and the impact on the brands of domestic and foreign at present. Therefore, consolidating and developing the market become the basic outlet and the strategic choice that the tobacco industry continues to develop in Guizhou province. The research on the characteristic of tobacco consumption in Guizhou province will be helpful to implement the above developing strategy, the development of economic with constant, health, coordinated and promote the research on regional hobby become mathematical quantification, systematized in our country.Based on factor analysis, this paper discusses the factors affecting latent cigarettes purchasing power in Guizhou province. The result of common factor extracting and rotated component matrix concluded that the common factor 1 is income and consumption factor. It reflects the most important factor affecting latent cigarettes purchasing power is the city and country inhabitant's incoming standard, the more income and consumption, the more latent cigarettes purchasing power . The common factor 2 is population factor. It reflects the population scale and the structure have the important influence on the latent cigarettes purchasing power, the more population scale, the population of male and the rural population, the more latent cigarettes purchasing power. Base on cluster analysis, this paper indicates Guiyang, Zunyi, Bijie with the most latent cigarettes purchasing power. Based on cluster analysis, this paper divides 9 regions into 4 hierarchies in Guizhou province.The first region,including Guiyang and Zunyi,has the strongest latent cigarettes purchasing power.The second region,including Bijie,has the stronger latent cigarettes purchasing power. The third region,including Qiannan,Liupanshui and Qiandongnan,has the general latent cigarettes purchasing power. The fourth region,including Tongren,Qianxinan and Anshun,has the weak latent cigarettes purchasing power.For the sake of making the science marketing decisions,the tobacco enterprises in Guizhou province should keep up with the trend of market selling with the first,third and second kind of cigarettes in the first region;the trend of market selling with the second,third and fifth kind of cigarettes in the second region; the trend of market selling with the fourth and first kind of cigarettes in the third region; the trend...