Research On Financing Problems And Improvement Measures Of HQ Real Estate Company

The real estate industry is an important industry related to national economy and the people's livelihood.It has an important influence on our country's social economy and production and life.The real estate industry has the characteristics of large capital investment and longer capital payback period.It is difficult to meet the capital demand of the whole real estate project operation cycle by relying on the capital force of real estate enterprises.Therefore,the financing management of real estate companies is the most important aspect of its financial management.This is not only related to the real estate company's survival and development issues,but also to the stability of the entire financial market.China's real estate enterprises,the vast majority of small and medium-sized real estate companies,weak financing ability is an important factor restricting the development of small and medium-sized real estate companies.Under the background of increasingly strict macro-control policies of real estate,to solve their own financing problems and improve their financing ability,small and medium-sized real estate companies can survive in the competitive market.This article will combine the theory with the concrete case form to analyze the financing problem of HQ real estate company,aiming to optimize the financing way of HQ real estate company,solve the problems in financing,and lay a good capital foundation for the future development.Firstly,this article reviews the domestic and foreign financing literature in recent years,summarizes the current situation of financing of real estate in our country,and extracts the theory of real estate financing.Secondly,this article selects HQ real estate company as a case enterprise,elaborates the HQ real estate company's development process and the entire capital operation process,analyzes the enterprise's financial status,points out the existing financing problem and analyzes the cause of the problem.Finally,according to real estate financing theory,several recommendations based HQ real estate company,hopes HQ real estate company can adopt the proposal.