Research On The Marketing Strategies Of Virtual Network Operator In Chinese Telecom Market

China’s telecommunications industry is "three-pillar" reality for a long time of China mobile, China unicom and China telecom. That make the whole industry in a state of natural monopoly,it’s internal competition not fierce, the long-term development of the telecommunications is hindered.To increase it’s internal competition and encourage the long-term development,the ministry have a mobile virtual operator licence to all kinds of corporation in 2013. So far, virtual operator, user is must, but its development is far from to the thought of people, it has to do with the implementation of the marketing strategy of the virtual operator itself there will be a relationship. Therefore, a comprehensive system of analysis of research on the marketing strategy of the virtual operator of is very important, its virtual research results of domestic telecom market operators more play "catfish" role of the telecom market, promote the effective competition of the telecom industry has important significance.Article USES literature research, the combination of quantitative and qualitative methods, first of all, the reality of virtual operators at home and abroad, development and theoretical research are reviewed, and combined with related marketing related theory of the systemic analysis of the current domestic telecom market development status of the virtual operators. Secondly, the author in reading a lot of related literature and according to the nature of the virtual operators, construct virtual operator marketing ability evaluation index system. Again according to current situation of the development of the virtual operator fuzzy comprehensive evaluation method, to calculate the main factors influencing the virtual operator marketing activities and the reality of virtual operator marketing ability. Finally, based on above research, using all seven new p and 4 c marketing theory and focused on the influence factors of virtual operator marketing activities are analyzed, for the rapid development of the virtual operator provides the useful enlightenment.