Love Day Sales Channel Management

With the upgrading of the marketing warfare, the position of the marketing channel in the manufacturing enterprise is more and more important. No one enterprise's channel has not been able to appear the crisis; No one enterprise's channel has not needed to improve and the growth; No one enterprise has not been able to plan an more reasonable, easier be controlled prospect; no one enterprise's channel has not been able to plan a more effective and competitive condition. So does the Lianri Co. Ltd!Lianri Co. Ltd is clothes horses' producer for long time. According with the real estate industry lasting intensification in recent years, its sales achievement is improving rapidly too. But a great deal of questions of its marketing channel is being shown especially, for example marketing channel flees goods issue, selling bottleneck, policy changing etc. A series of question influence Lianri co. Ltd. The author has carried on deep analysis on the question of it, have solved the goods problem of fleeing emphatically in chapter4 of the article. Then solved the sell bottleneck problem through constructing the agent's networking. We realize the target mainly by helping the agent showing samples, maintaining the network effectively. How to solves the multiplex new channel operation question has already become a common topic which the multitudinous enterprise faces. The article present the question of development of the pluralistic channel, shopping guide person's training direction question of the channel etc in the following chapter.When some manufacturers already had or were "sharing" their channel with other enterprises, when they already or was treating as own channel the independent profit center to carry on the operation, drove away own to carry on the transformation to the third party channel business. How opportunity is this containing to us? Some enterprise who have a strong channel in the nation or the region market also to transform to the third party channel business, this to incapably constructed with maintains the channel which the depth consummated to Lianri co. Ltd., provides has depended on the strong third party channel resources fast seepage region and the national market opportunity. But, how should we know and the operation third party...