The Relationship Between Organizational Citizenship Behavior And Task Performance In The Life Insurance Industry Insurance Salesman

Organizational Citizenship Behavior (OCB) is a unique aspect of individual activity at work, first mentioned in the early 1980s. According to Organ's (1988) definition, It represents "individual behavior that is discretionary, not directly or explicitly recognized by the formal reward system, and in the aggregate promotes the efficient and effective functioning of the organization" . None of the organizations are designed perfectly. So organizations need organizational citizenship behavior to aggregate promotes the efficient and effective functioning of the organization.This research employs the questionnaire method to explore the organizational citizenship behavior of the salespersons in life insurance industry of China empirically. The self-constructed organizational citizenship behavior questionnaire is employed to investigate the structure of the organizational citizenship behavior of the personal life insurance salespersons. Through investigating nearly 600 respondents, seven organizational citizenship behaviors have been identified, which include sportsmanship,self-development,organizational loyalty&compliance, individual initiative, helping behavior,good relationship, organizational agreement. Based on the results and findings of the paper, the organizational citizenship behavior of the personal life insurance salespersons has been constructed and the applied significance of the model in the HR management practice has been pointed out as well. Through the analyzing of the influence of the autobiographical variables on the model, the author points out that : sex factor,age factor,education factor,marriage factor ,even their interactions have no notable effection on organizational citizenship behavior;either justice factor or satisfaction factor has notable plus-correlated relationship with seven organizational citizenship behaviors;seven organizational citizenship behaviors have notable plus-correlated relationship with the performance of salespersons and the group.The result of the research provides some helpful suggestions for the HR management of the life insurance industry, especially for performance management.