China United Property Insurance Company Competitive Strategy Research

The China United Property Insurance Company was established in 1986.It is a state-owned enterprise and subordinate to SinKiang Construction Army Crops. In 2002 the service region expanded to all of the China and the service obtains the fast development .In order to realize strategic target of establishing topping modem insurance company, it is necessary to analyze and design proper strategies for it.Using varies tools for strategy management and other methods, such as comparative study, case study together, mathematical statistic, social investigation, and staff interview etc, this paper meanly intend to find the proper competitive strategy, which will serve as an important reference for future development of the China united property insurance company. Based on the review of literatures on strategy management ,relational camp sells ,public relations crisis management and information got from on-the-spot investigation ,one hand ,the method of "PEST" ,Porter's model and "SWOP' are used for analyzing the exterior environment from the macro and industrial angle .On the other hand ,from the angles of quality ,resources ,ability and status of management ,this paper has analyzed the interior condition of the company .As a result ,this paper argues that the proper competitive strategy is to carry out difference strategy.The competition between companies is not only of some segments but of the whole value chain, which decides the enterprise's competitiveness .The main implementing approach of the China united diverse competitive strategy is shaping the enterprise's competitiveness by reshaping and integrating every segments of value chain, thus realizes the enterprise strategic goal. The value chain includes assistant action and basic activity .The assistant action contains infrastructure construction, financial control and human resources management .The aim of infrastructure construction is as follows: first, design and maintain the guide creative enterprise culture, giving prominence to diversity and realizing the excess of the brand. Then ,establish and maintain rapid ,the elasticity ,the flat organization ; Finally ,consummate each rules and regulations ,and speed up the company information construction .The spring board and aim of managing finance is to control cost. The aim of managing human resources is to retain person with ability and train more excellent person .The basic activity includes the production exploitation ,sale, administration and...