Haier's Business Process Reengineering Analysis

BPR has been very popular in the world since the introduction of BPR theory by American professors Hammer and Champy in 1990s.However,research in the field is still theoretical and lack of empirical research though professionals in education and business have put much energy. In this field Haier Corporation has realized the practice of the theory。Moreover, theempirical research on Haier also has much significance for Chinese companies to improve competitiveness and meet new challenges ,as China has joined WTO ,Market chain and BPR model taken by Haier since 1999 shed much light on the above problems. In this article ,i explored and analyzed the business process,based on years' experience of Haier in market chain and BPR after my investigation on its managerial innovation systerms.