Communications Industry, Sales Training Management Model Study

The sales training management, took one of training management important branches, in the competition intense correspondence profession, already not merely was a management tool day by day, is a decision enterprise success or failure lifeline!In the working practice process, author's already day by day felt that, in the traditional significance the pure dependence said with the doctrine type, theory type training which listened already likes Xishan the sun, brilliant beautiful did not have too many light to be hot actually. Mainly displays at the large amount training expense causes the enterprise , the enterprise staff working mode active status also did not have the too big change after traditional training, the sales achievement still receives the policy and other factors influences, the enterprise trains likes a bottomless pit more much, the investment, disappointed are more.Actually is what reason has created the above phenomenon production? How also is affects the enterprise to sell training the practice effect? Can avoid above phenomenon through these changes the production? This all sorts of questions, guidance setting pen to paper explores unceasingly, pondered unceasingly. This article in through in the practice investigation foundation, derives the domestic and foreign research theory and the practice achievement, in view of the correspondence profession present situation, proposed the pointed practice management model, in order to be advantageous for the name, the power also is called "the drive type" the sales training management pattern.This pattern basic definition is take organizes the function and the training function fusion, the occupation plan management and the staff mood management fusion as a foundation, take trains the appraisal surveillance drive as the essential control point, the implementation training content and the training way personalization, continues to innovate, realizes the staff management and the business management integration, improves the staff quality unceasingly, achieves the business goal.