Chinese Color Tv Business Channel Management Problems And Countermeasures

After over 20 years develop, Chinese color TV industry gained great achievement. However, with the more and fiercer competition, the sales channel management becomes an important task for the color TV makers, which is also the crucial part for them to gain the competitive advantage.This thesis analyzed the history and current conditions of Chinese color TV industry and its sales channel management summarized the relation ship between the development of color TV industry and the change of business sales channel format. The author studied the weakness of current color TV sales channel, and points out that the current sales channel management format of the color TV makers are not correspondent to the development of color TV industry and its market, especially the color TV business has not establish their new E-commerce sales channel format. It is concluded that the color TV business should establish flat structure to build up the sales channel format to coherent to changing market based on the analysis of the problems exist in the sales channel management of the color TV business.