Hailang Day Water Treatment Technology Co., Ltd. Marketing Strategy

China is a more serious water shortage and pollution one of the countries. Water, sewage treatment and the development of new water sources are equally important significance. Vigorously develop chemicals for water treatment, sewage management plays an important role. Is the industrial water treatment agent, living water, waste-water treatment process required the use of chemical agents. Water treatment agent market is a highly potential area, which has production and water treatment agents vendors disputes. In the face of increasingly fierce competition and the situation brought about by changes in the external environment, opportunities and challenges, only to develop their own survival and development exceed the marketing strategy in the fierce market competition can be invincible.The papers presented on simple water treatment technology Shanghai Lang-day Limited development of the industry background, the use of the SWOT analysis methods shanghai Lang-day treatment Technology Limited analysis of the external environment to identify water treatment Technology Limited, Shanghai Lang-day facing external opportunities and threats; shanghai Lang-day for the water treatment Technology Limited analysis of the internal conditions, Companies found advantages and disadvantages.According to Shanghai Lang-day treatment Technology Limited products and customer demand characteristics such as a breakdown of the market, and in the context of the market potential and the breakdown of water treatment technology Shanghai Lang-day Limited resources and capacity to determine their own product positioning in the target market. At the same time, marketing and strategic management to the basic theory, basic methods as the main theoretical basis, the combination of qualitative and quantitative analysis, integrating theory with practice, the Shanghai Lang-day water treatment technology Limited developed marketing strategy.To ensure that the water treatment Technology Limited Shanghai Lang-day of the effective implementation of marketing strategies, the paper further attention should be given to the marketing of the problem, so that the water treatment technology Shanghai...