J Trading Co., Ltd. Research On High-end Drinking Water Marketing Strategy

As consumers continue to pay attention to food safety and the demand for consumer experience,more and more consumers are willing to pay for the premium for high quality products.People are willing to spend more money to buy real high quality products.This market phenomenon is becoming more and more obvious in the drinking water field.China's high-end water drinking market is developing rapidly.In the high-end drinking water industry,there are both fierce competition from domestic brands and large-scale invasion of foreign brands,which can be said to be increasingly fierce among the big brands.This paper takes the high-end water marketing strategy produced by J trading company as the research object.Through the analysis and Research on the marketing strategy of drinking water in the market,this paper summarizes the current industry competition environment in the drinking water market,and analyzes the psychology and behavior of consumers in the drinking water market from three aspects of consumption preferences,reasons and characteristics with the help of market research data.At the same time,it combines the SWOT analysis to the J business limited company.The Department and the internal environment are analyzed in detail to determine its own disadvantages and advantages,the threats and opportunities that it faces,and set up a more perfect marketing platform strategy for it.