The Core Competitiveness Of Enterprises For Real Estate To Build Research

With rapid pace of our economic progress, China has developed into a phase to construct a well-to-do society and to speed up urbanization process. People's strong desire to improve their accommodating conditions and the greatly increased urban population has brought about continuous changes regarding demanding and supplying relations, consuming main stream and consumers' needs in real estate market. Especially after having entered WTO, many famous overseas real estate enterprises begin to share the Chinese real estate market quickly. Meanwhile, the domestic real estate industry has experienced the national-wide macro-adjustment from 2004 to 2005, which is bound to influence the future competitive patterns in real estate industry. How to survive and develop successfully is an essential and urgent problem for many real estate developing enterprises with limited strength, lower efficiency and weaker risk resistance under the new challenge. Confronting with the more fierce competition in real estate market, the enterprises should construct the outstanding core competence with full efforts to realize sustainable development.The thesis provides an illustration on the current developing background of real estate industry and a detailed analysis to the theories of enterprise core competence in the first part. Then the thesis analyzes the temporary real estate industries in different levels as China, Yunnan and Kunming, especially in general situations of Chinese real estate developing enterprises. On the base of elements structure analysis on real estate core competence from different levels, the circular structure of real estate enterprises' core competence is deduced. The thesis also indicates that the real estate enterprises' core competence should be composed of: enterprise strategy, enterprise culture, innovation, personnel system, technology, management, brand, sales and the method to construct core competitive ability. In the last part, the current situation of core competence of real estate enterprises in China isanalyzed by the way of nine-region matrix, the result of which shows most of real estate enterprises in China are just of primary competence. The thesis also conducts the case study on the current development of two real estate enterprises in Kunming in accordance with the theory of core competence.In conclusion, core competence establishment is involved in those advantages in terms of the internal and unique nature of enterprises, and supporting enterprises to develop from in the past, at present and in the future as well, in this way the sustainable development of real estate enterprises can be realized.