The Research Of Core Competitive On Middle And Small Real Estate Company In Kunming

In recent years, the real estate enterprise core competitiveness has been the focus of attention of the society, and Kunming, the real estate market is currently in a melee of state, local, foreign, large, small and medium-sized each array, but difficult to mutual annexation. The small and medium-sized real estate inevitably at a disadvantage in the competition in the market due to their small-scale features of the decision. How to change the status quo in the unfavorable environment, tight encirclement, small and medium-sized real estate enterprises from weak to strong gorgeous turn is placed in front of a small and medium-sized real estate enterprises need to solve the problem.In this thesis draws on existing research results at home and abroad, combined with the actual situation of the real estate company in Kunming, SWOT analysis and five forces model analysis based on this basis through the establishment of core competitiveness evaluation index system, and using the analytic hierarchy The main factors that affect the core competitiveness of enterprises quantitative analysis. Comparison data are substituted into the2011Annual Report by GF company on behalf of small and medium-sized real estate company and Yunnan City to vote for the representatives of the large real estate company, compare the intuitive overall and major classes.The paper concludes that Kunming real estate enterprises should not generate direct collision of capital, land, using circuitous tactics, focusing on the development of their own strong lean management, customer management and information technology processes through technology beyond the large real estate companies, real improve their core competitiveness from the perspective of the intensive, avoid the extensive development of the entire real estate enterprises, rely on of scale "big fish eat small fish" pattern.The main innovation of this paper:For western frontier central city core competitiveness of small and medium-sized real estate enterprises, fewer previous studies, and the study of the core competitiveness, so too microscopic level research for the study had fewer cases of This article is based on the perspective of providing reliable and informative case studies, data based on the living conditions of the2011annual level of real estate enterprises, to provide a reliable basis for the recent decision-making of the enterprise.